#Duke21C, McLuhan, AFK, & Life Before the www.

By in #duke21c, digital, pedagogy, social media on January 17, 2013

I am in a McLuhan-esque mood, which I imagine has something to do with the fact that I am auditing a class on Media History & Theory and week 1 is McLuhan week. I’m also teaching a course on introduction one Media History, Theory, & Criticism and the end of the first week of readings is “The Medium is the Message”. This makes me insanely happy. I am looking forward to speaking about it because I saw the trailer for the Pirate Bay movie (above) and it sort of changed my life, or the way I was thinking about life. Then I went to the #Duke21C class yesterday and Cathy Davidson said something that changed my life, or the way I was thinking about life again. She reminded us that most of our students have never been alive in a world without the internet/world wide web. Whoooooooooosh!

So. I am old, relatively, in that I lived in an ancient world. I understand that it is the result of the last information age and the amount of things that changed with it. I am thankful to have gone through it, and to have the frame of reference that allows me to speak to my students about a time when everyone had to use a calling card or make a collect call at some point. And use a pay phone. And not have social media in the way we think of social media today [side note, when I asked them to rank the most important forms of media from 1-2, most of them had only 1. The Internet, 2. Social Media. In the past news always came out on top.]

I think that, for the people of my generation, the transitional generation (home internet really took off when I was in middle school, so I had the landline version of a social network before I had my award winning geocities site in the 90s), the adjustment of seeing the computer as more than an extension of our hands took a lot of time. We have memories of a life outside of the screen. I am making a guess here, but I am feeling like the thing that made the TPBAFK trailer so “whoa” for me was that they said that the stuff that happens in the computer is real life, so they say they know each other AFK (Away from Keyboard) instead of IRL (In Real Life). They already know each other IRL through the screen! This means, and really this explains so much, that the screen, especially for say, my students who have always had these kind of screens, is no longer a window to an imaginary world. Screens are, instead, just an extension of the whole body/world. Things that happen there are real! It seems we haven’t readily acknowledged this culturally completely just yet.

I mean, I joke about the idea of relationships being “facebook official”, even as I watch relationships develop, evolve, and devolve through facebook status updates. I come across editorial stories from other people weekly that speak about the brother or sister who found out their brother or sister was pregnant or had a baby through a mass social media post, mass texting or a blog post instead of calling on the telephone and how confusing/upsetting the situation was for the receiver of the news. I think it is funny though, that most of us, even those of us old enough to remember a time before the internet, upon receiving good news often post it somewhere rather than individually emailing and calling. It is simply more efficient, and it is where most of our interactions with friends, family, and colleagues are happening anyway. It might not be physical, but it is our world. I think that is where we are with the screens. We are not IRL and online anymore. We’re either At Keyboard or away from keyboard… but even then, we usually have a keyboard in our pockets at this point.

And a lot of times, even when we are in the same room, something that happened in #Duke21C yesterday, we are still At Keyboard, having conversations in the backchannels of our worlds with the people in the room as well as those in the open world of the web.

One thought on “#Duke21C, McLuhan, AFK, & Life Before the www.

  1. Jackson Braider
    1

    Ah, the timelessness of the internet! Your post from January 2013 is new to me. Indeed, your entire oeuvre is news to me, but thanks to your May 23 2014 post at the TPM Cafe, I have fallen into the well that is your website. My interest is professional. I am a folklorist working on a cultural history of memory. There seem to be so many points of potential contact with your work that I don’t know quite where to begin. So, let me start with a question: Are you familiar with the work of Eric Havelock?

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